Digital Marketing Officer

We are seeking an experienced and strategic Digital Marketing Officer to oversee our digital marketing efforts for the Live Differently campaign. The ideal candidate will have a deep understanding of digital marketing, a creative mindset, and a passion for driving results.

DUTIES AND RESPONSIBILITIES:

Strategy Development

1.Develop and implement comprehensive digital marketing strategies aligned with the Live Differently campaign goals.

2.Identify trends, insights, and emerging digital marketing technologies to drive continuous improvement.

Campaign Management

1. Plan, execute and optimize digital marketing campaigns across various channels including SEO, SEM, social media, email, and display advertising.

2. Coordinate with internal teams and external partners to ensure seamless campaign execution.

Content Marketing

1. Collaborate with the creative team to produce high-quality, engaging content that resonates with our target audience.

2. Oversee the creation of compelling multimedia content, including blog posts, videos, infographics, and social media updates.

SEO and SEM

1. Develop and implement SEO strategies to improve website visibility and organic search rankings.

2. Manage SEM campaigns to drive targeted traffic and maximize ROI.

Email Marketing

1. Design and manage email marketing campaigns to nurture leads and maintain customer engagement.

2. Segment email lists and personalize content to improve open rates and conversions.

Analytics and Reporting

1. Monitor, analyze, and report on key performance metrics to measure the effectiveness of digital marketing campaigns.

2. Use data-driven insights to inform strategy adjustments and optimize marketing efforts.

Budget Management

1. Manage the digital marketing budget, ensuring efficient allocation of resources to maximize campaign performance.

2. Monitor spending and ROI to achieve financial targets.

3. Team Leadership:

a. Lead and mentor a team of digital marketing professionals, fostering a collaborative and innovative work environment.

b. Provide guidance, training, and support to team members to enhance their skills and performance.

Brand Advocacy

1. Act as a brand ambassador for VCDC, ensuring all digital marketing activities align with our brand values and messaging.

2. Engage with influencers and brand advocates to amplify the Live Differently campaign.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Officer or similar role.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication, leadership, and project management skills.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, and email marketing software.
• Creative thinker with a passion for innovation and staying up-to-date with industry trends.

PREFERRED QUALIFICATIONS:

• Experience in the real estate or lifestyle industry.
• Knowledge of content marketing, influencer marketing, and social media trends.
• Proficiency in graphic design or video editing software.
• Ability to work in a fast-paced, dynamic environment.