Digital Marketing Officer/Manager (WFH set up)

Work Arrangement: Full remote set-up

Work Schedule: Eastern US Time zone

Role Overview:

The Digital Marketing Officer/Manager will be responsible for driving data-informed strategies, managing advertising campaigns, and optimizing marketing performance through expert use of analytics and advertising platforms. This role will focus heavily on Google Ads management, budget allocation, and the use of data insights to inform decision-making. The ideal candidate has a strong background in data management, budget oversight, and is well-versed in leveraging digital advertising platforms to meet business goals.

Key Responsibilities:

• Lead and optimize digital marketing campaigns, with a focus on Google Ads but including other platforms such as Facebook, Instagram, Linkedin, Reddit, and Tiktok.
• Analyze and report on campaign performance, using data-driven insights to make strategic adjustments.
• Oversee budget allocation, ensuring optimal use of resources across multiple channels.
• Manage data tracking, analytics tools, and attribution models to understand the full customer journey.
• Collaborate with cross-functional teams to integrate campaign strategies into broader marketing initiatives.
• Monitor industry trends and advancements in digital marketing, staying up-to-date on new tools and technologies.

Requirements:

• At least 5+ years of experience in digital marketing, with a focus on analytics and performance optimization.
• Expertise in Google Ads, including Search, Display, Video, and Shopping campaigns.
• Experience with additional platforms such as Facebook, Instagram, Bing, Linkedin, Reddit, and Tiktok
• Strong proficiency in data management tools (Google Analytics, CRM systems, etc.).
• Demonstrated ability to manage large advertising budgets and optimize for ROI.
• Excellent analytical skills and experience with data-driven decision-making.
• Strong communication and collaboration skills.
• Must have strong and reliable internet connection at home.