Digital Marketing Manager

VELCOASIA MANAGEMENT CORPORATION

Early Applicant

a month ago
Be among the first 50 applicants

Exp: 0-2 Years

Philippines, Manila

Job Description

Key Responsibilities:

Strategic Planning and Leadership:

Develop and implement comprehensive marketing strategies and plans that align with the company's goals and objectives.
Lead the marketing team, providing direction, support, and professional development opportunities.
Conduct market research and analyze trends to identify new marketing opportunities and strategies.

Brand Management:

Oversee the development and maintenance of the company's brand identity, ensuring consistency across all channels.
Manage and enhance the company's brand presence and reputation in the market.
Campaign Management:

Plan, execute, and monitor marketing campaigns across various channels including digital, social media, email, and traditional media.

Coordinate with cross-functional teams to ensure campaigns are integrated and aligned with company goals.
Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.

Track and report on marketing spend and campaign performance metrics.

Content and Communication: Create compelling content for marketing materials, including websites, brochures, social media, and press releases.
Ensure all communications reflect the company's voice and brand standards.

Performance Analysis:

Use analytics and performance metrics to measure the effectiveness of marketing initiatives.
Provide regular reports to senior management on marketing activities, outcomes, and ROI.
Collaboration and Coordination:

Work closely with sales, product development, and other departments to ensure marketing strategies support overall business objectives.

Build and maintain relationships with external partners, vendors, and agencies.
Innovation and Continuous Improvement: Stay current with industry trends, emerging technologies, and best practices in marketing.