The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products. He/She plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role requires an in-depth understanding of various digital marketing channels and a strategic mindset.
Create comprehensive digital marketing strategies to achieve business goals.
- Coordinate digital campaigns, including SEO/SEM, email marketing, social media, and display advertising.
Optimize user experience on all digital platforms.- Oversee content creation, including blog posts, videos, social media updates, and email campaigns.
Ensure content aligns with brand voice and strategy.
- Manage SEO strategy to improve search engine rankings.
Oversee PPC campaigns and budget, ensuring optimal ROI.- Analyze performance data to optimize campaigns.
Develop and execute social media strategies to increase engagement and followers.
- Monitor social media trends and adjust strategies accordingly.
Monitor, analyze, and report on key performance indicators (KPIs) for digital campaigns.- Use tools like Google Analytics to track and measure campaign performance.
Prepare detailed reports and presentations for management.
Job Type: Full-time
Schedule:
Expected Start Date: 08/12/2024
