Digital Marketing Lead

JOB SUMMARY: The Digital Marketing Lead is responsible for developing, implementing and managing digital marketing campaigns that promote our company's products and services. This role involves optimizing our online presence through various digital channels including search engines, social media, email, and website content. The ideal candidate will have a strong grasp of current marketing tools and strategies, with the ability to drive leads and engage customers effectively.

Key Responsibilities:

• Develop and implement SEO strategies to improve website visibility.
• Manage PPC campaigns across platforms like Google Ads and social media.
• Plan and execute social media strategies to increase engagement and followers.
• Create and manage email marketing campaigns, including automation and segmentation.
• Track and analyze digital marketing metrics to measure campaign effectiveness
• Generate monthly recap reports detailing social media performance. including metrics like reach, engagement, conversions, and ROl
• Provide actionable insights and recommendations based on data analysis
• Track and report on social media KPis

Qualifications:

• Bachelor's degree in marketing, Digital Media, or related field.
• Min. 2 Years Experience with SEO, SEM, social media, and email marketing.
• Proficiency in digital marketing tools and platform.
• Strong analytical skills and ability to interpret data.
• Excellent written and verbal communication skills.