Digital Marketing Executive (Part-time 20 hours per week)
About the role
The Digital Marketing Executive will be responsible for helping implement our digital marketing strategy and have full control of our website and its continual evolution.
What you'll be doing
- Take ownership of our (newly updated) WordPress website and help take it to the next level through the use of SEO, design tweaks, content updates and addressing some minor technical difficulties
- Monitor, report and analyse results to improve performance, using tools such as Google Analytics and Semrush, so that amendments and improvements can be made where appropriate
- Coordinate Pay-Per-Click and online advertising, regularly reviewing and
- amending keywords and ad groups to optimise performance
- Assist with the implementation of social media and the website content calendar
- Compile and schedule email campaigns to send via HubSpot and report on their effectiveness
- Work with our designer and content specialist to create engaging content for use across all digital channels e.g. website, landing pages, emails
Required skills and experience
- Have previous experience in a similar role
- Possess a qualification in digital marketing or a related field
- 3+ years experience in digital marketing, including CMS websites, SEO/SEM, email marketing, and social media management
- 3+ years experience in WordPress, Google Analytics, Google AdWords, LinkedIn and email marketing software such as HubSpot
- Have excellent attention to detail
- Demonstrate an ability to work independently and manage a variety of projects simultaneously and under deadline
- Be confident in liaising with external parties
- Familiarity with graphic design tools such as Adobe Creative Suite, Figma (or equivalent) and Microsoft Office
