Digital Marketing Executive

About the job

Grow Agenciais a digital marketing agency that partners with high growth businesses to build some of Australia's most loved brands. We are hyper focus on growth strategy - bringing industry leading strategies to our portfolio of local, global and challenger brands. We specialise in paid social, SEM and content creation through our creative arm and our sister UGC agency Creatoroo.

Following significant growth in our client portfolio, we're seeking an experienced paid social expert to partner with our account managers to develop and execute tailored digital marketing strategies across our portfolio of brands.

Responsibilities of the role:

Work with Account Managers to develop and implement paid social campaigns across platforms such as Facebook, Instagram, TikTok, Pinterest and Snapchat.

Design, implement and manage effective SEM and affiliate marketing campaigns to deliver meaningful growth.

Lead performance marketing initiatives across platforms above.

Work closely with the Creative team to source, coordinate and manage content for brands and on Vonnimedia - including EDMs, promotional material and website updates.

Manage and optimise ad spend budgets based on performance insights and data

Conduct continuous improvement experiments on advertising platforms to improve client investment returns

Identify opportunities in Paid Social, and broader marketing activities through key platform metrics, ROI, creative performance and A/B test results to grow existing accounts.

Identify innovations in the platforms and help the implementation team with onboarding new social platforms.

Help deliver Paid Social and beyond business KPI's (net revenue, average order value)

Remain agile to respond effectively to opportunities in the market and adapting plans as required.

Requirements:

2+ years experience managing paid social campaigns

Eager to manage and support team growth

Expert experience in Facebook/Instagram Business Manager and Google Ads manager necessary. Snapchat, TikTok, LinkedIn and Pinterest are highly desirable.

Experience in coordinating and managing content for social campaigns

Hands-on experience in building high performing campaigns with proven ROAS.

Experience in reporting on campaign performance and providing key insights and managing budgets of all sizes across a number of different social platforms.

Be a highly driven individual motivated by performance, and team focused for ultimate support and growth of team, organisation and clients.

We want to partner with a person that is hungry for success, dreams big, loves to learn and shares the knowledge around. Professional development is a core focus at Grow Agencia, where we have quarterly milestones to learn areas of expertise, enabling us to become masters in our field and beyond. We also have an internal library of our expertise across all areas, and invest in development opportunities.

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