ROLE SUMMARY
Our client is looking for a versatile and proactive Social Marketing Assistant who can support a growing business in the engineering space. The ideal candidate will have experience in digital marketing, content creation, and branding, as well as a strong understanding and willingness to learn AI tools to streamline tasks. Owner will have a license for an AI course for them to learn new tools.
This role will primarily focus on supporting social media efforts in LinkedIn: creating content in posts, video and one-pagers, and managing various marketing tasks to increase brand visibility and drive conversions. The assistant will be expected to work closely with the business owner.
WORK SCHEDULE: TBD, follows Philippine holidays
POSITION TYPE: Full Time
WORK ARRANGEMENT: Remote
ESSENTIAL FUNCTIONS:
- Perform the following social media management and engagement duties:
- Manage content calendar for social media (90% LinkedIn, 10% Instagram)
- Post regularly across platforms, engaging with followers and responding to comments and direct messages
- Utilize AI tools to schedule and optimize posts for peak engagement
- Perform the following basic research and information-gathering duties:
- Conduct basic online research to gather information on topics, competitors, or industry trends as requested
- Summarize research findings in clear, concise reports or presentations for team use
- Perform the following analytics and reporting duties:
- Track marketing performance (e.g., engagement rates, lead generation, conversion rates)
- Provide regular reports and insights, making recommendations for improvement
- Perform the following content creation (video and graphic design) duties:
- Edit videos and potentially podcasts, including chopping down longer content into smaller, social media-friendly clips (e.g., reels, shorts)
- Use AI tools for video editing and graphic design, as well as manual editing where necessary
- Ensure all visuals and videos align with the brands aesthetic
- Perform the following LinkedIn lead generation duties:
- Implement and manage LinkedIn lead generation campaigns to attract new clients
- Engage with potential leads through direct messages and content outreach
- Perform the following branding and graphic design duties:
- Assist with maintaining a consistent brand identity across all digital platforms
- Design graphics for social media posts, email templates, and other marketing materials
- Use LinkedIn posts and create 1-page PDFs
- Perform the following copywriting duties:
- Write copy for social media, email campaigns, and marketing materials
- Ensure messaging is consistent with the brand&aposs tone and audience needs
QUALIFICATIONS:
- A Bachelors degree in the related field is preferred
- Has experience business-to-business (B2B) focused environment, with deep LinkedIn experience
- Experience with podcasting and editing is preferred
- Has experience with mime styles
- Ability to create quality marketing materials (ad templates, lead magnets, etc.)
- Proven experience in digital marketing, social media management, and content creation with a focus on LinkedIn
- Proficiency in graphic design using Canva and solid experience with PowerPoint
- Competence in video editing software (e.g., Premiere Pro, Final Cut Pro)
- Strong interest and ability to learn AI tools (e.g., AI video editing software, graphic design tools, and social media scheduling tools)
- Excellent written and verbal communication skills in English
- Has a keen eye for design and branding
- Ability to manage multiple tasks and deadlines effectively
- Ability to analyze data and create detailed, actionable reports
- Has pro-active, can-do attitude
- Flexible and adaptable to changing needs
- Willingness to learn and grow within the role and able to take feedback
- Strong attention to detail and time management skills
