Summary
The DA Analyst will be responsible for managing a book of Digital Advertising business and overseeing the day-to-day management of their assigned customers campaigns. They will work with customers, account managers, and internal team members to build and develop a successful digital marketing strategy for their assigned accounts.
Primary Responsibilities
- Create and manage client online advertising campaigns in Google, Meta, and Microsoft Ads
- Work with clients, account managers, and project managers on overall strategy during onboarding and on monthly/quarterly calls with clients when required
- Create and test keywords, audience, and geographic targeting segments
- Manage ad spend within monthly budgets
- Review data and provide strategic recommendations for advertising campaigns
- Provide creative copy suggestions for client approval
- Ability to articulate how you've used data to solve media problems/impact media performance
- Generate monthly and quarterly client reporting for all major metrics, goals tracking, and other digital advertising initiatives
- Keep pace with digital advertising industry trends
- Work with account managers on an ongoing basis to adjust spends, give updates and review strategies on behalf of the client
- Continuously train and perform assigned responsibility related to DA
Qualifications
- Bachelor's/College Degree, Marketing/Advertising or equivalent.
- Required skill(s): 1-2 year(s) experience in Customer Care
- Minimum of 1-2 year(s) experience with Google Platforms
- At least 1-2 year(s) of working experience in the related field is required for this position
- Must be willing to work in a Night Shift work schedule
Required Knowledge/Skills/Abilities
- Knowledge of the internet utilizing the web as marketing vehicle
- Google Analytics and Google Ads certification
- Proven Digital Advertising experience
- Advanced knowledge of Microsoft PowerPoint, Word and Excel.
- Strong organizational & time-management skills with the ability to handle multiple tasks
- Excellent English oral and written communication skills
- Ability to collaborate effectively with team members.
