An unknown disease in an exotic city. A newly discovered strain of hyper-virulent rabies, reported by only a handful of obscure news outlets translated from a foreign language. Could be an isolated incident, could be more. You send out the alert, received by thousands of international travellers - high-powered businessmen and adventure-seeking backpackers alike.
In December of 2019, Sitata's alert system sent the world's first warning about Covid-19 to travellers in China. On Oct 7, we warned our travellers on Israel and Gaza about the attacks and performed live safety checks within the first 40 minutes. Our technology and team continue to set world-firsts to this day.
At Sitata, we love travel and adventure! Our focus is on helping people around the world enjoy new cultures and new experiences, helping them to go anywhere for business or pleasure or both and stay safe.
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing marketers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence and company blog/news
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Demonstrable experience using SEO tools such as SimilarWeb
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Working knowledge of LLMs, midjourney, and video editing tools
- Up-to-date with the latest trends and best practices in online marketing and measurement
IF YOU WOULD LIKE TO APPLY FOR THIS POSITION, YOU MUST FILL OUT THE FOLLOWING FORM:
https://forms.gle/1XsnijPGsnVq1F5C8
