Digital Communications Specialist

JOB SUMMARY

The Digital Communications Specialist is responsible for managing the organization's digital communication channels, including website and social media, email marketing, and other digital platforms. Responsibilities include content creation, scheduling, and analysis of engagement metrics for social media channels, as well as content development for email marketing campaigns. The successful candidate will also be responsible for managing budgets and analyzing the performance of digital communication campaigns to adjust strategies as needed.

• RESPONSIBILITIES

Develop and implement digital communication strategies to increase brand awareness, engagement, and conversion.

• Manage corporate websites, social media channels, including content creation, scheduling, and analysis of engagement metrics.

Oversee email marketing campaigns, including list management, segmentation, and content development.

• Create and execute digital campaigns, including paid advertising and influencer outreach programs.

Collaborate with internal teams to develop a content calendar.

• Monitor trends and industry best practices to continuously improve digital communication efforts.

Manage budgets and ensure the cost-effective execution of all digital communication activities.

• Analyze and report on the performance of digital communication campaigns and adjust strategies as needed.

Assist in broad corporate communications work including communication policy making, media relations and issues management.

• QUALIFICATIONS

Bachelor's degree in communications, marketing, or a related field.

• At least 3 years of experience in digital communication, marketing, or a related field.

Proven experience in managing social media channels, email marketing campaigns, and other digital communication channels.

• Strong analytical skills and experience with digital analytics tools such as Google Analytics.

Excellent written and verbal communication skills.

• Strong project management skills with the ability to manage multiple projects simultaneously.

Familiarity with content management systems, email marketing platforms, and social media management tools.

• Experience in creating and executing paid advertising campaigns on various digital platforms.

Knows how to use Excel

• Knows how to use Photoshop (preferably)

Knowledge of SEO and content marketing is a plus.

Job Type: Full-time

Benefits:

• Company events

Employee discount

• Health insurance

Life insurance

• Opportunities for promotion

Paid training

• Promotion to permanent employee

Schedule:

• Day shift

Monday to Friday
Supplemental Pay:

• 13th month salary

Application Question(s):

• What are your salary expectations

Experience:

• WordPress: 2 years (Required)

Front-end: 1 year (Required)
* Web design: 3 years (Required)