Job Objective:
As a Digital Campaigns Specialist, you are a savvy marketer who will be handling primarily social- and discovery-based digital campaigns for Summit Media clients.
You will work cross-functionally with content, creatives, project implementers and account managers to ensure committed metrics/KPIs for paid advertising programs are achieved.
Primary Responsibilities:
- Handle implementation of assigned paid campaigns on Facebook, Google, and other similar platforms from creating ad sets to monitoring of delivery, and optimizing for performance
- Set-up and integrate client's new business manager, my client centre, and other similar digital platforms
- Ensure each paid advertising project and digital campaign meets committed metrics (i.e. page views, reach, engagement, clicks, etc.)
- Allocate budgets, and analyze and recommend modifications to ad spends
- Develop hypotheses and perform A/B testing to recommend optimization strategies
- Handle campaign reports and insight reports
- Study campaign requirements and provide recommendations on digital marketing and distribution strategy
- Support experiments and testing of new digital marketing channels and formats
- Remain updated on new technologies and trends in digital marketing
- Other duties assigned by the direct supervisor
Qualifications:
- Bachelor's degree holder with 1-3 years hands-on experience implementing paid digital marketing campaigns (i.e. Facebook Ads, Google Discovery Ads, Google Search Ads, YouTube Ads, etc.)
- Experience in a digital marketing agency would be an advantage, but not necessary
- Knowledge of lead generation and conversion campaigns, and programmatic, a plus
- Proficiency with basic Office software - Excel, Powerpoint, Word - a must
Must possess the following soft skills:
- Self-starter, able to grasp instructions, ask questions, and take ownership
- Has a can-do spirit, with the ability to suggest solutions in the face of hurdles and challenges
- Attention to detail, highly organized, capable of working on multiple projects simultaneously
- Strong verbal and written communication skills
- Curious, inquisitive, analytical
- Comfortable with ambiguity
- Able to work with teams and independently
- Desire for self-improvement and upgrading of one's skill sets
