Spearheads planning, concept development, and quality implementation of approved digital marketing activities to achieve the company's objectives of increasing brand awareness and ultimately developing a customer base through content, advertising, and brand management efforts using social networking sites, the company website, digital media, email marketing, among others, following Corporate values and standards.
Overall supervision of all digital marketing programs
Develops and executes various forms of online advertisements for the business
Does research on competition
Prepares digital marketing strategic reports and writes action plans to attain specific goals
Measures, analyzes, and evaluates programs as required
Continously develops brand digitally (via Web Dev, SEO/SEM, PPC, & EDMs) and helps form a strong product marketing strategy with the CEC Manager