Job Discipline Description Develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience | Manages the implementation of digital marketing programs and analyzes their effectiveness | Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals | Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact | Develops and maintains website graphic designs and layout to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web | Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers | May be responsible for social media marketing and online community management General Profile: Developing professional role with working knowledge in own discipline Solves a range of routine problems Demonstrates some proficiency with concepts and processes Analyses possible solutions using standard procedures Receives a moderate level of guidance and direction from more senior level roles Recommended Skills: Functional Knowledge: Requires expanded conceptual knowledge in own job discipline and broadens capabilities Business Expertise: Understands key business drivers; uses this understanding to accomplish own work Leadership: No supervisory responsibilities but may provide guidance to new associates Problem Solving: Solves standard problems by analyzing possible solutions using experience, judgment and precedents Impact: Impacts quality of own work and the work of others on the team; works within guidelines and policies Interpersonal Skills: Explains information to others in straightforward situations
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