Work with Business stakeholders in identifying business requirements for analytics projects, products, and programs of work that maximize business impact / benefits within a realistic setting
Document business requirements and deliveries in a continuous manor
Visualize process changes in collaboration with business stakeholders and the IT user adoption team, to establish mutual understanding and accountability
Apply business analysis understanding and common sense into day-to-day deliveries
Define new data collection and analysis processes
Identify traffic trends, pathing issues and opportunities for improving site conversion rates
Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting online results
Create dashboards for senior management and various business units, synthesizing data from various sources
Ensure data accuracy by investigating data anomalies to determine if there are any issues, work with IT and Development teams to address issues, log issues to prevent the issue from reoccurring
Maintain an awareness of competitive information and key industry trends to provide context for branded website performance
BASIC QUALIFICATIONS:
Minimum of 3 years proven experience in Data Analytics
SQL work experience is a MUST
4 yr. Graduate of Information Technology, Electronics and Communications Engineering, Mathematics, Statistics, Physics