Data Analyst

Job Description:

We are seeking a Performance Marketing Data Analyst with a strong background in using website analytics tools such as Adobe Analytics and heatmap tools such as Hotjar.

The ideal candidate will be responsible for analyzing marketing performance data, generating insights, and providing recommendations to optimize our marketing strategies. You will work closely with the campaigns and e-commerce team to push for data-driven strategies and enhance marketing ROI.

Key Responsibilities:

• Analyze performance e-commerce data to identify trends, patterns, and opportunities for optimization.
• Utilize tools such as Adobe Analytics, Google Analytics, and heatmap tools to track and report on key performance metrics.
• Develop and maintain dashboards and reports to monitor campaign performance.
• Recommend A/B testing and other experiments to evaluate the effectiveness of marketing strategies.
• Provide actionable insights and recommendations to improve marketing campaigns and customer acquisition strategies.
• Collaborate with cross-functional teams to ensure alignment and effective implementation of data-driven strategies.
• Stay up-to-date with the latest trends and best practices in performance marketing and analytics.