Customer Lifecycle Management Lead

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme's globally proven digital banking technology and hands-on experience building South Africa's leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today

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At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedo

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About the r

ole
The Customer Lifecycle Management (CLM) Marketing Lead role will handle growth programs and campaigns across the different stages of the customer lifecycle. This includes the managing the customer engagement and promo platforms, coordination with various stakeholders in making sure that the CLM campaigns are maximized to reach the company objectives and OKRs, support the business units in making sure customers are well informed of the features, services, offers, and advisories from GoTyme

• Bank
  Work with other internal stakeholders to ensure that the CLM campaigns are able to support key business object
• ives.Handling of the Customer Engagement Platform (CEP) to run customer engagement campaigns delivered through SMS, e-mail, push notification, in-app nudges, and other channels that will be triggered using the
• CEP.End-to-end management of CLM Marketing Campaigns from coordination with business units and stakeholders, operations of the Customer Engagement and Promo Pla
• tformOperation of the CEP and Promo platforms in line with the campaigns and pro
• gramsWork with the creatives team in developing direct-to-consumer nudges through SMS, e-mail, push notification, in-app nudges, and other channels that are under the Customer Engagement Plat
• form.Coordination with TymeX team on consistent improvements, enhancements, and fixes needed for the Growth tools which includes the customer engagement platform and the promo plat

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Must

• haves
  Bachelor's degree in Business, Marketing, or other related
• coursesKnowledge and experience in handling marketing tech platforms such as Salesforce, MoEngage, hubspot, or the likes is
• a mustAbility to coordinate and work with various stakeholders to manage projects and ca
• mpaignsExperience in working with end-to-end handling of marketing campaigns addressing business objectives and requi
• rementsKnowledgable in handling Customer Engagement Platforms and/or other Marketing and Growth tech pl
• atformsAble to manage campaigns end-to-end and prioritize projects based on obj