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Customer Insights Analyst - Panel Research

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Job Description

Job Summary:

The Customer Research Analyst - Panel Research will be responsible in executing market research initiatives for GTech and other RX business units globally focusing on attendee experience, customer preferences and attitudes, industry trends, etc. This position is expected to provide support on quantitative and qualitative research, script survey projects, design research methodologies and reports, analyze raw data results and manage end-to-end research projects.

Accountabilities:


Conduct primary research via surveys, focus groups, interviews, and other relevant methods to support strategic initiatives.

Develop, design and implement survey instruments.

Design systematic sampling structure and select research participants.

Develop, recommend and implement market research plans incorporating both quantitative and qualitative research methods.

Communicate research findings to key stakeholders via reports, presentations, dashboards, pulses and other relevant mechanisms.

Build strong relationships with key stakeholders globally ensuring BU needs and requests are met.

Follow a strict code of ethics and protect any confidential information at all times.

Execute other special research projects as required. Ad-hoc projects might include briefing external research agencies, supporting the Business Units with research on acquisition targets, or working with the digital team on benchmarking projects.

Other Qualifications/Requirements:

Bachelor's Degree holder
Must have at least 5 years of working experience in an agency, client-side research team with hands-on online global experience or related field is required for this position
Any professional data or market research qualification/accreditation is preferred but not required ISO / MRS / ESOMAR or equivalent.
Able to demonstrate a nuanced understanding and experience of the difference between online panel research and other types of online quantitative research.
Background on B2B or consumer research
Able to communicate effectively in writing and verbally across all levels of the organization.
Able to effectively present information.
Proven experience in designing and implementing qualitative/quantitative research, providing analysis and insights.
Ability to design and/or guide the creation of survey research.
Demonstrate ability to proactively prioritize needs and effectively manages resources and time.
Excellent organizational and problem-solving skills with the ability to handle multiple tasks.
Microsoft Office skills: Advanced user with Microsoft Office suite (specifically Excel and PowerPoint)

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-


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More Info

Industry:Other

Function:market research

Job Type:Permanent Job

Date Posted: 24/10/2024

Job ID: 97773373

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