The opportunity
With acquisition being one of the important pillars under Growth Marketing, the Customer Acquisition Manager is a new position that will be responsible for overseeing the entire lead lifecycle, from generation through conversion. This role will augment the 2 positions handling the other 2 pillars, namely, Customer Portfolio Management & Engagement and MarTech.
Responsibilities
- Owns the lead or prospective customer acquisition strategy and end-to-end lead management process, which covers campaign conceptualization/ designing, implementation, monitoring & post-evaluation
- Leverages on performance marketing and data analytics insights to identify new lead generation opportunities and/or optimize the marketing funnel
- Formulate and design campaigns to capture, nurture and convert leads / prospects
- Lead the cross-functional teams (e.g. CX and propositions) to develop the ideal lead/ prospect journey to better connect, nurture and engage them and drive greater marketing and sales effectiveness
- Partners with performance marketing and analytics team to manage and optimize the entire leads lifecycle: from generation of campaign leads, A/B testing, tracking, maintenance and enhancement of the leads dashboard to evaluate campaign effectiveness/efficiency
- Co-develop and execute holistic change management programs with the distribution channels (e.g. agency and bank partner) to drive leads utilization and conversion
- While applying a customer-centric, insights-driven approach, develops and sets the funnel requirements with the technology team: leads allocation / distribution through Manulife platforms, management of user acceptance and usability testing, real-time leads funnel tracking and reporting
Individual Accountabilities
- Accountable for overseeing the entire lead lifecycle, from generation through conversion
- Accountable for delivering the KPIs/ metrics (e.g. lead conversion, lead count, etc.)
Key Shared Accountabilities
- Together with Performance Marketing and Analytics, accountable for generating campaigns, identifying lead gen opportunities, enabling end to end lead performance tracking
- Together with IS and Distribution, accountable for enabling a seamless lead allocation/ distribution via Manulife platforms
- Together with Distribution, accountable for crafting and execution of change management initiatives to ensure program adoption by our distributors
How will you create impact
The position will report to Growth Marketing Lead and will focus on contributing to APE production by driving leads acquisition, nurturing and conversion.
What motivates you
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up.
- You share your humanity, helping us build a diverse and inclusive work environment for everyone.
What We Are Looking For
- College degree (bachelor's degree in any major)
- At least 3 to 5 years of relevant experience in leads acquisition / management, customer retention, engagement or lifecycle management, marketing & business development or other related functions
- Demonstrated strength in strategic and analytical thinking, strong financial and business acumen is a plus
- Showcased strength in project management through previous formal or informal positions of working with cross-functional teams
- Demonstrated ability to effectively lead change
- Flexible, results oriented and able to work in a fast-paced, ever-changing environment
- Strong interpersonal and communication skills (oral and written)
- Ability to work independently with minimal supervision
- A self-starter with an ability to multi-task
- Knowledgeable in MS Office Applications (Word, Excel, PowerPoint)
What can we offer you
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.
- Professional development and leadership opportunities.
Our commitment to you
- Values-first culture We lead with our Values every day and bring them to life together.
- Boundless opportunity We create opportunities to learn and grow at every stage of your career.
- Continuous innovation We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship We build a business that benefits all stakeholders and has a positive social and environmental impact.
About Manulife And John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [Confidential Information].
Working Arrangement
Hybrid
