GrowthAssistant is currently looking for a CRM & Email Marketing Lead to join our team. The role will lead the development and execution of CRM strategies, ensuring effective activation, onboarding, and education of merchants. They will manage cross-channel campaigns, perform QA testing, analyze performance, and collaborate with cross-functional teams. Proficiency in CRM systems, leadership experience, and technical skills in HTML and SQL are essential.
This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.
Growth Assistant benefits include:
Work-from-home setup
Paid holidays
Health insurance
PTO
Training opportunities
The Schedule:
The Role:
- Execute CRM strategies to activate, onboard, and educate merchants throughout their lifecycle.
- Support end-to-end development and execution of cross-channel campaigns, including driving the creative and review process.
- Develop and support the strategy and framework for rapid testing in CRM channels.
- Analyze campaign results, develop benchmarks, and create and share regular performance reports.
- Establish strong working relationships with cross-functional stakeholders in Product, Operations, Analytics, Sales, and Marketing teams.
The Requirements:
- 3+ years of experience with Salesforce Marketing Cloud and other email service providers (ESPs).
- 3+ years of experience in QA-specific tasks for CRM platforms, including email testing, push notifications, in-app messaging, and promo codes.
- 2+ years of experience in a leadership role with a proven ability to hit KPIs and foster a motivating work environment.
- Proficiency with Iterable (or similar tools), Slack, G-Suite, and various CRM systems (e.g., Hubspot, Marketo Engage, Klaviyo, Braze, Pardot, ActiveCampaign).
- Intermediate proficiency in HTML, SQL, and Google Sheets, with experience in reviewing, updating, and scheduling digital campaigns.
The Compensation:
