CRM Campaign Specialist

Hakuhodo/BCI

Early Applicant

a month ago
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Exp: 2-4 Years

Full time

Philippines

Job Description

_Job Description:_

Strategy Development:

Design CRM campaign strategies to engage customers, boost sales, and improve retention.

Analyze customer data for targeted marketing opportunities.

Segmentation and Targeting:

Segment customer groups for tailored campaigns.

Use analytics to understand customer behavior and preferences.

Campaign Execution:

Implement multi-channel marketing campaigns (email, SMS, social media, etc.).

Align campaigns with marketing strategy and brand guidelines.

Content Creation:

Develop content and promotional materials.

Collaborate with designers and marketing teams for high-quality assets.

Performance Tracking:

Monitor campaign metrics (open rates, click-through rates, conversion rates).

Conduct A/B testing to optimize campaigns.

Own the performance of all managed campaigns to ensure success and attainment of all client-committed KPIs.
Customer Journey Mapping:
Map customer journeys to optimize engagement and satisfaction.
Identify opportunities for improved customer interaction.
Database Management:
Maintain and update customer databases, ensuring data accuracy and compliance.
Implement strategies to grow the customer database.
Collaboration:
Work with other stakeholders for cohesive customer engagement.
Communicate campaign progress and results to stakeholders.
Technology Utilization:
Use CRM software and marketing automation tools for campaign management.
Stay updated on CRM technologies and trends.
Reporting and Insights:
Generate reports on campaign performance and provide actionable insights.
Present findings and recommendations to senior management.
Performs other tasks assigned by immediate supervisor.

_Qualifications: _

Bachelor's Degree with a solid analytical and technical background.

2+ years of CRM Administration experience
Proven ability to administer and configure CRM systems, including custom objects, flows, validation rules, and permissions.
Familiarity with automating business processes, report and dashboard creation, and data analysis.

Experience working directly with commercial, financial, and data teams.

Strong communication and collaboration skills.
Bonus points for experience in specific CRM platforms like Salesforce.com, knowledge of SOQL/Workbench, and familiarity with integrated tools such as Outreach, Hubspot.

Job Type: Full-time

Benefits:
Additional leave
Company events