Content Strategy Manager

About Us:

MSPbots is a cutting-edge SaaS company providing intelligent automation and data analytics solutions tailored for Managed Service Providers (MSPs). We help our clients streamline operations, make data-driven decisions, and unlock growth potential. Join our team to innovate and craft engaging content strategies that resonate with our audience and drive measurable business outcomes!

Position Overview:

We are seeking a strategic and innovative Content Strategy Manager to lead the development and execution of content strategies that drive brand awareness, customer engagement, and revenue growth. The ideal candidate is a data-driven storyteller with deep expertise in SaaS, B2B marketing, and audience targeting. This role will own the content strategy roadmap and collaborate cross-functionally to create impactful content that supports the buyer's journey.

Key Responsibilities:

1. Content Strategy Development:

• Design and implement a comprehensive content strategy aligned with company objectives and market trends.
• Conduct audience research to inform content topics, formats, and distribution channels.
• Develop content pillars and editorial calendars to ensure cohesive storytelling across all platforms.

1. Content Performance Analysis:

• Establish KPIs for content effectiveness and monitor performance using analytics tools (e.g., Google Analytics, HubSpot).
• Provide regular reports on content ROI and adjust strategies based on data-driven insights.

1. Content Creation Oversight:

• Collaborate with writers, designers, and video producers to ensure content aligns with strategic goals and brand standards.
• Manage the production of high-quality content, including whitepapers, case studies, blogs, videos, infographics, and more.
• Ensure all content is optimized for SEO and user engagement.

1. Cross-Functional Collaboration:

• Partner with Sales, Product, and Customer Success teams to align content efforts with business priorities.
• Support marketing campaigns with strategic content tailored for lead generation and nurturing.
• Work with HR to create employer branding content that supports recruitment and retention.

1. Market and Competitor Research:

• Stay updated on industry trends, competitive strategies, and emerging content technologies.
• Identify gaps in the market and develop content to position MSPbots as a thought leader.

1. Team Leadership:

• Lead and mentor a team of content professionals, freelancers, and agency partners.
• Foster a collaborative environment that encourages creativity and innovation.

Qualifications:

• Experience:5+ years of experience in content strategy, content marketing, or a related field in the SaaS or B2B space.
• Education:Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Skills:
• Proven track record of designing and executing successful content strategies.
• Strong understanding of SEO, analytics, and digital marketing best practices.
• Exceptional writing, editing, and communication skills.
• Ability to translate complex technical concepts into relatable, engaging content.
• Proficiency with content management systems (e.g., WordPress) and marketing automation tools (e.g., HubSpot, Marketo).
• Personal Attributes:
• Highly analytical with a results-driven mindset.
• Creative thinker who can balance strategy and execution.
• Strong leadership and team management skills.