About the job:
TheContent Strategist/Copywriterwill be responsible for developing and executing content strategies that align with our company's goals, brand voice, and target audience. She will create compelling and engaging content across various platforms, including websites, blogs, social media, and marketing materials. The role involves strategic planning, content creation, and performance analysis to ensure that our messaging effectively reaches and resonates with our audience.
This role requires a strategic thinker and skilled writer who can seamlessly blend creativity with analytical insights to drive impactful content strategies. The Content Strategist/Copywriter will play a key role in shaping the brand's voice and delivering engaging content that supports business objectives and connects with the target audience.
Duties and Responsibilities:
1.Content Strategy Development:
- Develop and implement a comprehensive content strategy that aligns with business objectives, brand voice, and audience needs.
- Conduct market research and audience analysis to identify content opportunities and trends.
- Collaborate with marketing, SEO, and design teams to ensure content strategies support broader marketing goals.
2.Content Creation & Writing:
- Write and edit high-quality, engaging content for various platforms, including website pages, blog posts, social media updates, email campaigns, and marketing collateral.
- Create content that aligns with the brand's voice and messaging while addressing the needs and interests of the target audience.
- Develop persuasive copy for advertising and promotional materials to drive conversions and engagement.
3.Content Planning & Management:
- Develop and maintain a content calendar that outlines content production and publication schedules.
- Coordinate content creation with internal teams, freelance writers, and external agencies as needed.
- Ensure all content is delivered on time, meets quality standards, and is optimized for SEO and user experience.
4.Brand Consistency & Guidelines:
- Ensure all content adheres to brand guidelines, including tone, style, and messaging consistency.
- Develop and maintain content style guides and best practices for internal and external use.
- Train and support team members on content standards and guidelines.
5.Audience Engagement:
- Foster a sense of community and connection with the audience through relevant and valuable content.
- Conduct surveys and gather feedback to understand audience preferences and adjust content strategies accordingly.
6.Collaboration & Coordination:
- Work closely with marketing, design, and product teams to ensure cohesive and integrated content efforts.
- Collaborate with subject matter experts, stakeholders, and team members to gather insights and ensure accuracy.
- Participate in brainstorming sessions and creative meetings to generate new content ideas and concepts.
