Position Summary:
The Content Marketing Specialist will be responsible for developing and implementing innovative content strategies to drive growth and engagement for the company. This role will focus on creating compelling content for email marketing campaigns, managing content calendars, and conducting market research to stay current with industry trends. The specialist will work closely with various departments, agencies, and vendor partners to ensure successful campaign execution and optimization.
Job Details:
- Work from home
- Monday to Friday | 9 AM to 6 PM
- *There would be occasions when you will be requested to drop by the office.
Responsibilities:
- Become the content expert for the company
- Brainstorm new and creative content strategies
- Collaborate with different company departments, agencies, freelancers, and vendor partners
- Stay up to date on industry trends and evaluate new, engaging content formats
- Optimize email marketing campaigns and user funnels
- Conduct marketing research on competitor content performance and customer behavior
- Create, coordinate, and implement internal and external communications and marketing content
- Network with industry experts and potential clients to drive brand awareness, engagement, and lead generation
- Act as the brand's voice to impress customers and attract new clients through compelling content
- Utilize social networking opportunities to facilitate sales and increase brand awareness
- Handle new content projects as needed
- Perform other content-related tasks as required
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field preferred
- Demonstrated experience in content marketing and email marketing
- Strong analytical skills and ability to track and measure campaign performance
- Excellent writing, communication, and collaboration skills
- Proven ability to stay up to date with industry trends and technologies
- Ability to handle multiple tasks simultaneously
