Content Marketing Specialist

Goa Institute of Management is seeking a creative and strategic Content Marketing Specialist to join our Marketing & Admissions department. The ideal candidate will have a passion for storytelling, a strong understanding of digital marketing strategies, and the ability to create compelling content that engages and attracts our target audience. As a Content Marketing Specialist, you will play a key role in promoting institute's programs, events, and achievements through various digital platforms.

Key Responsibilities:

• Content Strategy: Develop and implement a content marketing strategy that aligns with the institute's goals and brand identity.
• Content Creation: Create high-quality content, including blog posts, articles, social media posts, newsletters, email campaigns, videos, and infographics.
• SEO Optimization: Optimize content for search engines to improve visibility and drive organic traffic to the institute's website.
• Social Media Management: Manage and grow the institute's social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Audience Engagement: Engage with our online community, responding to comments and messages in a timely manner to foster a sense of community and loyalty.
• Analytics & Reporting: Monitor and analyze the performance of content using tools like Google Analytics, social media insights, and other metrics to measure success and inform future strategies.
• Collaboration: Work closely with the admissions, academic, and events teams to create content that supports their objectives.
• Brand Consistency: Ensure all content adheres to the institute's brand guidelines and maintains a consistent voice and tone.
• Market Research: Stay updated on industry trends, competitor activities, and audience preferences to keep our content relevant and engaging.

Qualifications:

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience:

2+ years of experience in content marketing, digital marketing, or a similar role.

Interested candidates may send their online applications STRICTLY IN THE FORMAT available on the website (https://gim.ac.in/careers) along with the prescribed documents to [Confidential Information] latest by 4th November 2024.