We are looking for a creative and strategic Content Marketing Specialist and Copywriter to join our marketing team. This role will be responsible for creating compelling content across various platforms, managing email marketing campaigns, and crafting copy that aligns with our brand voice and marketing objectives. The ideal candidate will be a skilled writer with experience in US content marketing, email marketing, and copywriting.
Requirements
Key Responsibilities:
Content Marketing:
- Develop and execute content marketing strategies to drive traffic, engagement, and leads
- Create high-quality, engaging content for blogs, social media, website, newsletters, and other marketing channels
- Conduct research and stay updated on industry trends to produce relevant and valuable content
- Collaborate with the marketing team to plan and execute content campaigns that support overall marketing goals
Email Marketing:
- Design and execute email marketing campaigns, including newsletters, promotional emails, and automated email sequences
- Segment email lists and personalize email content to increase engagement and conversions
- Monitor and analyze email campaign performance, providing insights and recommendations for improvement
- Ensure all email content aligns with brand guidelines and maintains a consistent tone and style
Copywriting:
- Craft clear, persuasive, and compelling copy for various marketing materials, including website content, social media posts, landing pages, advertisements, and more
- Edit and proofread content to ensure accuracy, clarity, and consistency
- Collaborate with graphic designers, marketers, and other team members to create cohesive and effective marketing materials
- Develop and maintain a consistent brand voice across all copy and content
Benefits
- Government mandated benefits
- 13month pay
- HMO (after 1 month of employment)
- Non-taxable allowances
- Paid Leaves
