Job Description
Research on industry-related topics
Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
Utilize various digital publishing platforms to create structured drafts
Target content to specific audiences and focus on trending topics
Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
Conduct keyword research and employ SEO best practices to optimize content
Analyse web traffic to measure the success of the content (e.g. conversion and bounce rates)
Bachelor's degree in English, journalism, marketing, or a related field
Experience uploading content to various content management systems such as WordPress, Joomla, Drupal, Shopify, Wix, XSitePro etc.
