Job Description
Job Purpose
To develop and execute a content strategy that attracts, engages, and retains a loyal online community for the company. To cultivate a thriving brand community across various platforms, fostering positive brand sentiment and advocacy.
Job Description
Develop and manage a content calendar that aligns with the company's marketing goals and community interests.
Create high-quality, informative, and engaging content (written, visual, and potentially audio/video) for various platforms.
Manage and moderate online communities (forums and social media groups) by fostering positive interactions, addressing concerns, and removing inappropriate content.
Respond to comments, questions, and messages from community members in a timely and professional manner.
Analyze community engagement and sentiments to identify areas for improvement and content optimization.
Collaborate with other departments (marketing, sales, design) to ensure brand consistency across all content and communication channels.
Stay up-to-date on industry trends and adapt content strategies to resonate with the target audience.
Track and report on the performance of content marketing efforts (website traffic, engagement metrics, leads generated).
Requirements
Minimum of 3 years of experience in content creation and/or community management.
Proven experience in developing and implementing engaging content strategies.
Excellent writing and editing skills, with the ability to create content in various formats (blog posts, social media captions, email newsletter, etc.)
Strong understanding of SEO best practices for content creation.
Experience with community management tools and platforms (e.g., forums and social media groups)
Excellent interpersonal and communication skills, with the ability to build relationship ad encourage online discussions.
Experience with social media marketing is a plus.
A passion for staying up-to-date on industry trends and audience interest.
