Responsibilities
About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo Never. Courage Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.
ByteDance is a part of a global internet technology group operating a range of content platforms, including TikTok, that inform, educate, entertain and inspire people across languages, cultures and geographies.
About Us
Our team at helps to nurture and grow the market accounts by focusing on providing high touch point client service as well as education on products and solutions thereby supporting the clients achieve their goals for both performance and branding objectives. The team works closely with cross functional teams in providing the best solutions to the mid market clients in terms of both product knowledge expertise as well as vertical insights.
Responsibilities
- Analyze advertising campaign's performance data to offer mid market clients data-driven business insights
- Manage and grow post-sale client relationships of both branding or performance marketing product offerings by monitoring and analyzing ad campaigns, and proactively taking initiative to improve results and up-sell
- Drive education on ad products & updates and share company best practices as relevant to client or agencies business
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign
- Spot growth opportunities for mid market clients via regular performance analysis and escalate business growth findings to all cross functional teams
- Improve product feature adoption and consistently drive product improvement from market feedback with product and go-to-market strategy
Qualifications
Minimum Qualifications
- 3-5 years of experience in account management/client services roles in digital marketing
- Experience in managing performance clients or agencies in either SMB or Mid Market sector
- Experience managing performance advertisers with a deep understanding of their challenges
- Proficient in campaign management, setting up and optimization
- Ability to analyze data and identify insights to assess campaign performance
- Understanding of measurement tools like Brand Lift Studies, MMP, pixel implementation and basic troubleshooting knowledge
Preferred Qualifications
- Proactive attitude with excellent data analytical skills in excel
- A growth mindset with strong commitment to continuous learning and improvement
- E-Commerce marketplace experience is a plus
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
