Responsibilities
Company Introduction
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok and Helo as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo Never. Courage Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.
Team Introduction
Our team comes from SEA Regional Business, Global Business Solutions.
We partner with key market partners across the Southeast Asia region to drive their user growth and marketing strategy by owning and implementing customised marketing and measurement solutions, ad tech integration and platform innovation.
Responsibilities
- Oversee the performance of the CPG business largely comprised of the largest advertisers within the non-food vertical.
- Formulate plans to onboard and educate clients through scaled initiatives and programs
- Aligning with Brand Partnerships teams on account plans and building actionable next steps for execution across the year
- Identifying business priorities based on market landscape, client mix, vertical, product adoption and revenue data alongside Brand Partnerships Leads and Client Solutions Country Leads
- Spot opportunities for clients within the book of business that line up with their business and marketing goals, as well as minimizing churn and other slowdowns
- Lead the creation of strategy and vertical playbooks for the CPG book of business to drive scaleable product adoption and maturity on the platform.
- Build and Manage a high performing team of Client Solutions Managers by proactively tracking team progress and coaching to come up with solutions to support attainment of business objectives.
- Educate the team on brand building, media solutions, market sector and/or verticals to level up their consultative selling skills and troubleshooting.
- Maintaining a birds eye view on priorities and necessities during client business reviews and audits, working with the Client Solutions Managers on coming up with appropriate narratives and solutions.
- Driving more self-sufficiency within the Client Solutions team by optimising operational efficiencies, supporting task prioritisation and adoption of automation
- Leading by example in setting the expectations for the team, while building an open and supportive culture
- Being willing to dive in and support campaign management and optimization where required
- Lead engagement and relationship building with senior clients
- Establishing collaborative partnerships internally with cross-functional teams
- Deepening trusting relationships with Brand Partnerships teams for mutually beneficial outcomes
Qualifications
Minimum Qualifications
- Experience in account management/client services roles in digital marketing, product, consulting, communications, or internet technology
- Minimum 5 years of people management experience
- Solid understanding of media landscape, brand building and marketing as a whole for regional or global brands. Deep knowledge and existing network within FMCG is a plus
- Proven track record of building a profitable book of business
- Strategic thinker with experience identifying and leading initiatives to drive business performance and operational efficiencies
- Ability to gather, analyze and present data to identify insights around the state of the business and build actionable next steps to improve performance
- Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA, MMPs, pixel implementation, Brand Lift Studies, and basic troubleshooting knowledge
Preferred Qualifications
- E-commerce, D2C, and Creative Strategy experience is a plus
- Proactive, positive and exemplifies a growth mindset
- Highly organized, confident and self motivated individual that is equally comfortable supporting team members and communicating with senior stakeholders
- Excellent communicator and presenter, with good interpersonal skills
- Flexible team player who navigates a fast-paced and often ambiguous environment well
- Able to travel where required
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
