Position : CG CR Digital Marketing Specialist
Working Hours : Monday-Friday, 8AM - 4PM EST
Salary Range : $1,450 - $1,700 per month
Holiday : US Holidays
About The Job
We are seeking a skilled and versatile Digital Marketing Specialist to join our team. This role will focus on enhancing our digital presence through a variety of marketing activities, including website design and updates, content creation, social media management, and paid advertising.
Duties And Responsibilities
Website Design & Content Updates:
- Update and manage website content on Squarespace.
- Design and implement website improvements to ensure a modern and engaging user experience.
Marketing Collateral Design & Development
- Create marketing collateral such as case studies, one-page flyers, and other promotional materials.
- Utilize Canva for designing eye-catching and effective marketing materials.
Social Media Management
- Post and manage content on the company LinkedIn account.
- Develop and implement strategies to increase engagement and reach on social media.
Content Marketing
- Write and post blog content to the company website and LinkedIn.
- Develop content strategies that drive traffic and engagement.
Seo
- Ensure the website adheres to the latest SEO best practices.
- Conduct regular updates to optimize site performance and search engine rankings.
Paid Ads
- Create and manage paid LinkedIn ads to target specific prospects and increase visibility.
Email Campaigns
- Design and execute email campaigns to current customers, promoting new marketing content such as case studies, flyers, and blog posts.
Requirements
- At least 5+ years of proven experience in web and collateral design.
- Strong skills in content marketing, SEO, social media management, and paid advertising.
- Proficiency in Squarespace, Canva, Jasper.ai, and LinkedIn.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
Expectations
- Initial focus on updating and designing content for the Squarespace website.
- Development and execution of marketing campaigns across various platforms.
