Supports Campaign & Marketing Managers in multiple regions with email campaigns using either a straightforward approach or a holistic approach depending on the needs of the business. Handles the creation and activation of assets in Eloqua. Monitors the overall campaign performance to provide insights to business partners and to continuously improve customer experience. Helps build an optimized email campaign journey for customers and achieve targets through technical expertise and application of best practices.
Accountabilities:
Create standard emails in Eloqua using prescribed templates and content provided by the show teams
Perform internal testing and quality check to ensure all assets follow the standard quality guidelines
Build and ensure timely activation of campaign canvases in Eloqua using the recommend journey and canvas elements/filters
Perform internal testing and quality check to ensure all assets follow the standard quality guidelines
Build data segmentation canvases in Eloqua using approved data provided by the show teams
Provide strategic recommendations to help achieve targets based on campaign performance and campaign best practices
Map an email customer journey for shows based on customer's life cycles
Facilitate knowledge sharing sessions with the team and other workstreams
Provide campaign insights and feedback as needed by the show teams
Manage campaign timelines and ensure compliance on the established turnaround times
Facilitate process training and onboarding sessions for new team members
Contribute to team initiatives and projects
Qualifications:
Bachelor's degree holder
At least 1 year experience in using Eloqua or a similar marketing automation platform, HTML/CSS knowledge is a plus
At least 2 years experience in email marketing campaign management
Strong stakeholder management and project management skills
Demonstrable experience in being agile and adapting to process improvements and other structural changes
Strong ability to initiate improvement and identify opportunities to enhance current processes
Passion to develop projects and understanding of the marketing automation discipline
A friendly attitude and team player
Excellent organizational, written and oral communication skills
Attention to detail and ability to be self-directed
Experience in creating a marketing plan or email comms calendar is an advantage
Good understanding of customer life cycles
Willing to work on a flexible shift depending on business needs
LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-
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