The Business Unit Manager is responsible for leading the overall growth and performance of a Business Unit by ensuring achievement of the sales target and the successful management and growth of the Business Unit's Client portfolio. The Business Unit Manager manages the entire Business Unit's manpower alongside the Assoc./ Creative Director to ensure team, work performance, retention, and high levels of Client satisfaction.
The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.
DUTIES AND RESPONSIBILITIES
1.BUSINESS UNIT MANAGEMENT AND SUCCESS
- Lead, manage, and develop the entire Business Unit, in partnership with the Assoc./ Creative Director, with the objective of inspiring and motivating them towards high levels of performance and achievement of the BU's balance score card
- Monitor the Business Unit's overall performance, initiate weekly alignment meetings, and provide immediate feedback and improvements to each direct report in one-on-one discussions
- Facilitate the annual evaluation of Client relationship and performance evaluation of everyone in the Business Unit. Lead the Business Unit in identifying internal and external improvements in order to optimize business performance
- Represent the Business Unit in monthly Client Success Department Council and Mancom meetings and projects
- Culture crafter along with Account Supervisor/ Sr. Account Manager
2. ACHIEVEMENT OF SALES TARGETS
- Ensure achievement of the annual sales target; track and report on the Business Unit Sales Tracker on a bi-monthly basis, along with real-time updates for Sales Projections and real-time updates on Cerebrum for CE uploading.
3.CLIENT RELATIONSHIP AND MANAGEMENT
- Establish excellent working relations with senior-level and C-level Clients in order to sustain and grow the accounts assigned to the Business Unit
- Actively seek out new Clients, if needed, to hit the Business Unit's cascaded sales target
- Ability to discuss improvements on ways-of-working and output of the Agency with senior level and C-level Clients
4. ACCOUNT MANAGEMENT
- Oversee the quality of work by ensuring that all projects are done excellently by doing regular check-ins with the Business Unit and SS stakeholders
- Be able to discuss issues and improvements with the Clients to ensure proper Client and Agency workflows and performance
5. INDUSTRY AND BUSINESS EXPERTISE
- Keep abreast with industry trends and develop business acumen in order to be proactive in actualizing business opportunities (increased scope, internal growth), forecasting (ability to forecast movements correctly -- expected business, shifts in Client priorities, internal + external)
- Keep up-to-date with trends related to the Client's categories and industries
6. INTERPERSONAL
- Establish and build rapport with the team (BU)
- Get to know CSD teammates and Shared Services - build connections with the rest of NW through participating in different employee engagement and L&D activities.
KEY COMPETENCIES AND SKILLS
- Has strong Leadership Capability; the ability to lead, manage, and develop people.
- Has Market Awareness and Understanding ability to analyze market trends/situations to identify new opportunities.
- Has Business Perspective / Acumen - ability to lead and manage the business unit focusing on financial and strategic growth through:
- Direction-setting for accounts, in close coordination with the pitch team for the strategic and creative direction, and with the Account Supervisor for flawless execution.
- Building a strong Client relationship.
- Has strong knowledge and is well-versed in a wide range of project types, from interactive to out-of-home, content production, social platforms, and other innovations made by the company.
- Has aptitude for creative business, marketing solutions, and business transformation.
- Has strong
- Negotiation Skills
- Interpersonal Skills
- Analytical Skills
- Time management
- Oral and written communication and presentation skills
- Is a Team Player
- Has Self-motivation / Ability to Work Independently
REQUIRED QUALIFICATIONS
- Bachelor's degree in advertising, business, communication, marketing, PR, and/or other related courses.
- At least 4-6 years of experience in Client servicing or a proven track record in a similar position, working with a team in a studio, agency or creative solutions supplier and/or brand management.
- Experience in directly managing a team of 3 to 5 employees.
- Experience partnering with internal teams to brainstorm solutions that achieve Client goals and future needs.
- Experience in a Client interfacing role and comfortable presenting to different audiences, tailoring messages accordingly.
- Experience in complex multi-touch point, production heavy, large spend programs with the proven success of Client growth.
- Experience reporting and monitoring program performance and delivery by working with distribution and advertising operations teams.
- Proven project management experience and ability to navigate and communicate timelines and deliverables (internally and externally) with accuracy.
- Experience and ability to tell the story using data, research and insights research.
