Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Specialist, Growth Marketing is part of a growing marketing team responsible for qualifying leads to maximize our sellers time. Comcast Business will be investing heavily in content and direct marketing and will be nurturing leads through various channels. The role will manage external vendor responsible for BANT qualification. Role will also engage in a variety of other marketing programs that involve analyzing and enriching lead data and researching opportunities.
Job Description
How you'll make an impact!
Analyze, enrich, and prioritize raw leads to qualify and/or distribute to appropriate channels.
Manage relationship with third party outbound telemarketing team to ensure engagement with Comcast Business potential clients promote a positive brand image.
Research marketing qualified leads briefly, determine the best course of discussion with the potential client, and advise outbound telemarketing team accordingly.
Analyze and distribute lead generation and nurturing KPI reports.
Track BANT qualified opportunities and funnel progress in Salesforce and Microsoft Dynamics.
Provide direction to telemarketing team to ensure call strategy is sound and lead output is primed for sales to quickly capitalize on the opportunity.
Follow up with Regional and Divisional marketing and sales teams ensure passed leads are being handled in timely manner.
Stay up to speed on all of Comcast Business technologies, products, news etc.
Ideal Capabilities and Attributes!
At least 5 years of experience of prospecting and hunting into greenfield accounts/businesses.
Experience in sales and/or marketing, preferably in the software technology industry.
Excellent communication, written and analytical skills.
Have a can-do mindset, can work individually and as a team
Strong PC skills required, including use of standard MS Office applications; knowledge of Salesforce and HubSpot is a plus.
Strong phone and written communication skills.
Must be able to interact and communicate with individuals at all levels of the organization.
Required to work at NIGHT.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
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Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
