1. Research and gathering of relevant industry information and competitor trends to create competing content. Creation of simple technical content in the form of articles, short videos and info graphs
2. A minimum of three posts per week on Linkedin
3. Engagement with the audience by responding to comments, messages, and queries to foster a sense of community and connection
4. Monitoring reports highlighting audience engagement and feedback
Identify and Segment Potential Customers (Lead Generation)
1. Create a pool of potential customer. Categorize customers by industry, company size, location, and specific needs that align with the product offering. Use CLIENT's CRM (Bitrix) system of choice to input daily contacts made and notes, demos conducted along with notes
2. Prioritize customer pool by ranking the criteria listed above
3. Develop a marketing strategy that would align with signing 5 new customers per 12 month period
Market and gain buy-in
1. Using the potential customer pool created, Initiate direct conversations, presentations, or demonstrations to showcase how the product can specifically address their challenges and add value to their operations
2. Utilize industry credible resources within the industry to endorse and promote the product
3. Develop personalized and targeted communication strategies for each potential customer such introductory demonstration of CLIENT's products and services based on their needs
Sale
1. Assist with sales discussions and in finalizing agreements with each customer;
Accurately represent and state CLIENT's policies to all potential and present customers;
Disclose any problems concerning customers (including Existing Customers) to CLIENT; and perform such other sales-related services with respect to the customers as CLIENT may reasonably require.
Other duties that may be assigned by the Business Development Head
