Position: Brand Lead
Overview:
The Brand Lead is responsible for developing and implementing marketing strategies to strengthen the brand's presence and drive growth in the food and beverage industry. This role involves overseeing brand management, promotional activities, market research, and product development, ensuring alignment with the company's objectives.
Key Responsibilities:
- Brand Strategy Development:
- Develop and execute comprehensive brand strategies to increase market share and brand loyalty.
- Define and communicate the brand's vision, mission, and values.
- Marketing Campaigns:
- Plan and implement marketing campaigns across various channels, including digital, print, and social media.
- Collaborate with the marketing team to create engaging content and promotional materials.
- Market Research and Analysis:
- Conduct market research to identify trends, consumer preferences, and competitive landscape.
- Analyze market data to inform strategic decisions and identify opportunities for growth.
- Product Development:
- Work closely with product development teams to ensure new products align with brand values and meet market demands.
- Oversee the launch of new products, ensuring cohesive branding and effective marketing.
- Brand Management:
- Maintain consistent brand messaging and visual identity across all marketing materials and channels.
- Monitor and manage brand reputation, addressing any issues that arise promptly.
- Collaboration and Communication:
- Collaborate with cross-functional teams, including sales, operations, and customer service, to ensure cohesive brand messaging.
- Communicate brand strategies and initiatives to internal and external stakeholders.
- Budget Management:
- Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
- Track and report on the performance of marketing campaigns, adjusting strategies as needed.
- Performance Metrics:
- Set and track key performance indicators (KPIs) to measure the effectiveness of brand initiatives.
- Use data-driven insights to optimize marketing efforts and improve ROI.
Qualifications:
Education:
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Experience: 5+ years of experience in brand management, marketing, or a related role within the food and beverage industry.
Skills:
- Strong understanding of marketing principles and brand management.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Ability to analyze data and make data-driven decisions.
- Creative thinking and problem-solving abilities.
Attributes:
- Passion for the food and beverage industry.
- Strong leadership and team management skills.
- Ability to work in a fast-paced, dynamic environment.
Working Conditions:
- Office environment with occasional travel for meetings, events, and market research.
Job Type: Full-time
Pay: Php30,000.00 - Php35,000.00 per month
Benefits: - Employee discount
Opportunities for promotion Pay raise
- Promotion to permanent employee
Schedule:
Monday to Friday
Supplemental pay types:
Education:
Experience:- Marketer: 1 year (Preferred)
Language:
English (Preferred)
