This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Responsibilities
Responsibilities:
1. Define, formulates, conceptualize, and execute a business plan and strategic development for the brand including but not limited to merchandising, market research, product development, sales, and marketing
2. Ensures branding, prices, product, and product lines fall under the brand guidelines that resonate with current and potential customers.
3. Works with internal and external departments to achieve brand goals (sales, brand awareness, campaigns, social media, and content)
4. Controls and oversees the budget for merchandising and marketing aligned to brand KPI
5. Reviews performances and recommends appropriate actions for brand profitability, equity, and recognition.
6. Prepares brand reports (not limited to sales, budget, business reviews, and updates) as required
7. identifies a market for opportunities, and viable distribution monitors the performance of accounts/ channels and recommends appropriate action
8. Brand presentation materials and conducts brand/product orientation to all concerned parties both internal and external
9. Market insights and research local and global, direct and indirect competitors for pricing, product lines, trends, etc
- 10. Recommend programs to drive market share
Qualifications
- Bachelor's degree or equivalent in Marketing
- 3+ years brand management or marketing experience
- Willing to work onsite in Cubao, Quezon City
