Job Objective:
Oversees the total performance of assigned brands and supervises the marketing, supply chain and operations to ensure the attainment of total sales and overall objectives of the brand.
Duties and Responsibilities:
Budget Management
- Manage brand marketing budgets, ensuring effective use of resources.
- Ensure compliance with internal budgetary guidelines and financial reporting requirements.
- Prepare and submit project updates including brand expenses vs. budget and actual expenses breakdown
Team Management
- Weekly team alignment and daily checking of team work plans.
- Identify and aligns with the Brand team what products to highlight in social media assets
- Check and provide revisions to improve artworks and make sure they are within specification
Brand Strategy
- Develop strategies and drive category plans to enhance market relevance and improve market share
- Create demand through innovative product launches and drive commercial strategies
- Generate key insights based on a thorough understanding of market trends, competition and shopping behavior
- Achieve financial KPIs including sales, margin and compliance with regulatory affairs
Sales and Operations
- Achieves Sales Target and develop campaign to hit their targets
- Create and update Estimated Date of Execution (EDE) monthly
- Coordination with interfacing departments
- Address product concern from customer and account
Brand Marketing Executions
- Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives.
Category, Product and Inventory Management
- Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and increase O+O business
- Monitor product movement and implement marketing programs during the 3-month incubation period
- Identifying products to highlight in our marketing plan taking into consideration slow moving items, upcoming items, new items and near expiry
- Align with Product Development Marketing on new launches and arrival dates of upcoming Products
- Do Competitive analysis latest products of other competitors, latest trends which can potentially drive new sales for the organization
- Formulate marketing tactics for both online and offline trade distribution
Qualifications:
- Bachelor's/College Degree in Marketing, Communications or similar fields of study; MBA is a plus
- At least 5-7 years of solid brand / product management experience gained from FMCG or Personal Care
- A high degree of business acumen and keen attention to detail
- Expert in Microsoft Office, Business Intelligence, Category, Product and Brand Management, Marketing skills and Product Life Cycle Management.
- Brand awareness - a clear understanding of brands and the marketing mix
- Determination and perseverance
- Relationship management skills
- A strong focus on results
