Job Summary:The Brand Manager will lead in driving the growth of the assigned brand, the Food Supplements category. The manager is responsible for generating business-building insights, formulating strategies, and implementing of integrated communication campaigns while ensuring business profitability.
The manager will be working closely with cross-functional teams (including Sales, Finance, Trade Marketing, Supply Chain, Product Development, Advertising, and operations) to ensure excellent execution of plans, review and monitoring of targets, and identifying data-driven issues, opportunities to develop short to long term growth strategies and plans.
You will lead a mix of Marketing and Brand Management projects enabling you to show the breadth and depth of your leadership. You will need to derive insights from the data, which will enable brand leaders as they set the direction for brand growth.
As your skills increase, you can expect to advance in roles with increased responsibilities. Overall, we want people who aren't afraid to take smart risks and innovate.
- Detailed Duties and Responsibilities:
- Product/Brand Management:
Develops business and marketing plans for assigned products, brands, or segments thereof, including in-store/sales promotions, activation programs, digital marketing initiatives, and pricing and other implementation strategies.- Actively participates in the search for new product opportunities and in the development of new product/SKU launches within the set time scales and budgets.
Participates in the development and implementation of communications materials involving assigned brands.
- Coordinate with Product Development to qualify the product and package through various tests.
Craft promotion/pricing strategy and customer/distributor trade terms with the trade team- Participates in the evaluation of promotions, activation, and PR/advertising associated with assigned brands or product; assesses success against approved plans.
Develops brand and business-building insights founded on a holistic understanding of consumers across channels and categories to be used in combination with shopper and customer insights- Uses research and other sources of information to synthesize and create insights that anticipate and react to consumer behaviors
Develops and monitors A&P requirements for the brand assigned, assuring adherence to the approved budgets- Analyses financial reports and uses them in decision-making when developing and evaluating marketing activities for the category; recommends cross-functional initiatives/projects
Effectively and efficiently directs cross-functional project teams using the PPM process, methods
- Job Qualifications & Skills Requirements:
Candidate must possess at least a College Degree in Business or Studies/Administration/Management/Marketing/ or equivalent.- With at least five (5) years experience in the Pharmaceutical industry especially within the Food Supplement or Consumer Health service line is highly preferred.
With at least five (5) years experience leading multi-functional teams and marketing strategies across countries will be an advantage.
- Excellent forward-thinking, strategic, and courageous leadership skills.
Strengths with strategic and analytical thinking.- An ability to drive innovation and brand growth.
Strong ability to communicate and team capabilities.
- Possess strong market knowledge of the Philippines as the role requires local consumer understanding to develop brand equity and marketing strategies for the Philippines Market.
Job Type: Full-time
Benefits:
Company events Health insurance
Opportunities for promotion- Promotion to permanent employee
Schedule:Supplemental pay types:
Ability to commute/relocate:- Mandaluyong City: Reliably commute or planning to relocate before starting work (Preferred)
Experience:- Brand Manager: 5 years (Preferred)
Food Supplements: 3 years (Preferred)
