Brand Communications Specialist

The Brand Communications Specialist will be responsible for crafting and disseminating the company's brand message across various channels. This role involves creating content, managing media relations, coordinating public relations activities, and ensuring consistent brand messaging. The ideal candidate will have a strong background in communications, excellent writing skills, and a keen understanding of branding principles.

Key Responsibilities

• Develop and Implement Communication Strategies:

Create and execute comprehensive communication plans to enhance brand visibility and reputation.

• Develop messaging frameworks that align with the brand's mission, vision, and values.

• Content Creation and Management:

Write, edit, and proofread content for various platforms, including websites, blogs, social media, press releases, newsletters, and marketing materials.

• Ensure all content is consistent with brand guidelines and tone of voice.

• Media Relations:

Build and maintain relationships with media outlets and journalists.

• Prepare and distribute press releases, media kits, and other communication materials.

Handle media inquiries and coordinate interviews.

• Social Media Management:

Develop and manage social media strategies to increase brand engagement and reach.

• Monitor social media channels and respond to comments and messages in a timely manner.

Analyze social media metrics and adjust strategies as needed.

• Public Relations:

Plan and execute public relations campaigns to promote the brand and its products or services.

• Organize and manage events such as press conferences, product launches, and media tours.

Collaborate with internal teams and external agencies to ensure cohesive communication efforts.

• Brand Monitoring and Analysis:

Monitor and analyze brand perception and sentiment through various channels.

• Provide regular reports and insights on communication efforts and their impact on brand awareness and reputation.

Conduct competitive analysis to identify opportunities for differentiation.

Qualifications

• Education:

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.

• Experience:

Proven experience in brand communications, public relations, or a related role.

• Proven track record of developing and executing successful communication strategies.

• Skills:

Excellent written and verbal communication skills.

• Strong understanding of branding principles and communication best practices.

Proficient in using social media platforms and tools.

• Ability to work independently and as part of a team.

Strong organizational and project management skills.

• Creative thinker with attention to detail.

Ability to handle multiple projects simultaneously and meet deadlines.

Working Conditions.

• Occasional travel may be required for company events, conferences, and meetings.

Job Type: Full-time

Benefits:

• Company events

Employee discount

• Gym membership

Opportunities for promotion

• Pay raise

Promotion to permanent employee
Schedule:

• 8 hour shift

Supplemental pay types:

• 13th month salary

* Overtime pay

Expected Start Date: 07/21/2024