Responsibilities: Develop Comprehensive PR and KOL Strategy: Craft a year-long PR and KOL strategy in alignment with brand campaigns set by the regional team, ensuring consistent brand messaging and maximum exposure.
Media Relationship Management: Forge strong relationships with media titles, negotiating coverage and ad placements to amplify brand visibility across various platforms.
KOL and Celebrity Collaboration: Identify, negotiate, and collaborate with KOLs and celebrities for joint events and brand campaigns, leveraging their influence to enhance brand credibility and reach.
Content Planning for KOLs and Media Partners: Develop a comprehensive content plan for KOLs and media partners to use during overseas and local events, ensuring consistent brand messaging, posting in a timely manner and alignment with campaign objectives.
Press Release Management: Localize global/regional press releases for key campaigns and ensure timely dissemination to local media partners, maximizing brand exposure in target markets.
Content Creation: Write compelling press releases for local campaigns and special events (e.g., holiday gift list & store opening event), maintaining consistency in brand messaging and tone.
Merchandising Collaboration: Collaborate with the merchandising team to forecast and manage seeding products for marketing stocks, press kits, and samples required for brand communication initiatives.
PR Event Planning and Execution: Plan and execute local and global PR events to support campaign launches, coordinating with cross-functional teams for seamless execution.
Cross-Functional Collaboration: Work closely with store operations, digital marketing, retail marketing and visual merchandisers to coordinate events, product launches, and other brand communication activities, ensuring alignment with overall brand strategy.
Other tasks may be assigned
Preferably 2-3 years of working experience in the retail fashion industry.
Bachelor's degree in Marketing, Communications, or related field.
Knowledgeable in marketing and public relations.
Experience in writing press releases.
Having worked with media and KOLs before is a plus.
Must be highly motivated, detail-oriented, creative, and innovative.
Job Type: Full-time
Pay: Up to Php30,
- 00 per month
Benefits: - Additional leave
Company events
Free parking Life insurance
Opportunities for promotion Pay raise
- Transportation service provided
Schedule:
Supplemental Pay:
Overtime pay
Education:Experience:
Marketing: 3 years (Preferred)
