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Responsibilities
Market Research and Analysis:
o Conduct comprehensive market research to identify industry trends, customer behaviors, and competitive landscapes.
o Analyze market data to identify opportunities for growth, expansion, and service diversification.
o Develop market segmentation and targeting strategies to optimize customer acquisition and retention efforts.
Client Research and Analysis:
o Develop and implement client segmentation and profiling strategies.
o Conduct in-depth client analysis to understand customer needs, preferences, and behaviors.
o Identify key client segments and develop tailored strategies to enhance customer satisfaction and loyalty.
Data Analysis and Insights:
o Oversee data collection, cleaning, and preparation for analysis.
o Utilize advanced analytical tools and techniques to extract meaningful insights from data.
o Develop and implement key performance indicators (KPIs) to measure the effectiveness of marketing and customer service initiatives.
o Prepare and present data-driven reports and presentations to executive leadership and stakeholders.
Team Management:
o Lead and mentor a team of research analysts.
o Set clear performance expectations and provide ongoing coaching and development.
o Foster a culture of innovation and continuous improvement within the team.
Collaboration:
o Collaborate with cross-functional teams (e.g., sales, operations, customer service) to ensure alignment and achieve business objectives.
o Build strong relationships with external research partners and data providers.
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Date Posted: 15/11/2024
Job ID: 100458153