QUALIFICATIONS_Experience:_
- Minimum of 5 years of experience in marketing, with at least 2 years in a managerial or supervisory role, preferably in the online gaming or casino industry.
Proven track record of successfully managing and executing marketing campaigns that drive user acquisition, engagement, and retention.
_Brand Management:_- In-depth knowledge of brand management principles and best practices.
Experience in developing and implementing brand strategies that enhance brand awareness and positioning.
_Creative Skills:_
- Strong creative thinking and problem-solving abilities.
Ability to generate innovative marketing ideas and strategies that resonate with target audiences.
_Analytical Skills:_- Strong analytical and data-driven decision-making skills.
Ability to use analytics tools to track and measure campaign performance, user behavior, and market trends.
_Project Management:_
- Excellent project management and organizational skills.
Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.- Experience in managing budgets, timelines, and resources for marketing campaigns.
_Communication and Interpersonal Skills:_- Exceptional communication skills, both written and verbal.
Strong interpersonal skills with the ability to work effectively with cross-functional teams, including creative, content, design, and product teams.
- Experience in leading, mentoring, and developing a team of marketing professionals.
_Industry Knowledge:_
- Good understanding of the online casino and gambling industry, including key trends, popular games, and regulatory requirements.
Knowledge of responsible gaming practices and compliance issues.- Familiarity with market dynamics and user preferences in the online gambling sector.
- Brand Strategy and Management:
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Develop Brand Guidelines:_ Create and maintain comprehensive brand guidelines to ensure consistency across all marketing materials and channels.
- _Brand Positioning: _Conduct market research to identify our brand's unique value propositions and position it effectively against competitors.
_Brand Messaging
_: Develop and refine brand messaging to ensure it resonates with target audiences and is consistently applied across all communications.
- Campaign Planning and Execution:
_Campaign Development:
_ Design integrated marketing campaigns that align with overall business objectives and target key customer segments.Execution Coordination:
_ Coordinate with internal teams and external vendors to execute campaigns, ensuring all elements are delivered on time and within budget. _
Performance Monitoring: _Track and analyze campaign performance metrics, providing regular updates and insights to senior management.
- Customer Engagement, Retention, and Reactivation:
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Engagement Strategies_: Develop and implement strategies to enhance user engagement through personalized communication and interactive content.
- _Retention Programs:_ Design loyalty programs and initiatives that reward long-term users and incentivize repeat visits.
_Reactivation Programs:
_Design and execute programs to reactivate inactive users
- Partnerships and Collaborations:
_Strategic Partnerships:
_ Identify and negotiate strategic partnerships with complementary brands and platforms to expand brand reach.Vendor Management:
_ Oversee relationships with external agencies, ensuring they deliver high-quality work and adhere to project timelines. _Team Mentorship
_: Provide guidance and support to marketing team members, fostering their professional growth and development.Collaboration:
_ Promote a collaborative team environment, encouraging open communication and idea sharing.
Job Type: Full-time
Pay: Php44,- 00 - Php81,000.00 per month
Benefits: - Free parking
Staff meals provided
Schedule:
* Holidays
