The Assistant Brand Manager (ABM) will assist the Product Category Head in driving business growth in sales, profit, market share, equity, awareness and engagement for the product category he/ she is responsible for. The ABM will assist in the development of strategies to meet category objectives, and be responsible for the full execution, implementation, monitoring and evaluation of marketing initiatives including product, advertising communications, PR/ influencer marketing, packaging, pricing, promotions, channels development, as well as forecasting and financial management.
PRIMARY RESPONSIBILITIES
- Leads the gathering of sales, consumer, competitor, market trends data, and in the reporting of analysis and insights on the data.
- Assists in developing strategic long-term and tactical business plans for assigned product category to meet business objectives.
- Assists in the conceptualization, and leads the development, implementation, monitoring and evaluation of marketing initiatives to launch new product innovations, improved products, packaging, promotions, advertising communication materials, integrated marketing campaigns, PR/ influencer marketing initiatives, and channels initiatives.
- Prepares annual and monthly rolling forecasts aligned with the brand marketing plan and marketing calendar, while collaborating and overseeing forecasting, demand and supply discussions with the Demand Planner and Supply Chain Group
- Manages and tracks A&P budget and spending. Assists in conducting financial and profit and loss statement analysis for his/ her assigned category and marketing initiatives.
- Assists in designing and implementing market and consumer research studies.
- Handles at least 1 megabrand / department wide responsibility pertaining to but not limited to any of the following Product Development Process, Menu Architecture or Trademark & Legal Management
- May assist in Cross Functional Projects and co-represents Marketing as lead for red-letter day campaigns alongside Product Category Head
- Leads cross-functional Project Work Groups (may consist of R&D, Finance, Restaurant Systems, Commissaries, Supply Chain, Procurement, Logistics, Operations, Legal, IT), and closely collaborates with the Trade Marketing, Retail Marketing, Corporate Media, Corporate Research, Creative Agencies, Media Agency, PR/Influencer Agencies, Digital Agency, Endorser Agency, Event Agency in developing, executing, and monitoring marketing initiatives.
EDUCATIONAL BACKGROUND:
- Bachelor's degree holder, graduate of a management, marketing or business-related course
EXPERIENCE
- At least 3-5 years of brand management work experience, preferably in a Fast-Moving Consumer Goods (FMCG), Quick Service Restaurant (QSR), or Food & Beverage (F&B) industry.
- At least 2 years of experience in marketing campaign development, product development/ innovation and project management.
- Has led development and launch of new products/variants or other forms of product innovations.
- Has led development and launch of Integrated Marketing Campaigns covering Above-the-Line (i.e., TV, Digital, Radio, Print) and Below-the-Line platforms (i.e. Out-of-Home ads, PR/ Influencer Marketing, Events).
- Has experience on brand review and brand marketing plan creation.
SKILLS
- Has demonstrated strong project management skills, leadership skills, analytical/ strategic/ logical skills, creativity and resourcefulness, and positive collaborative attitude.
- Has excellent communication and presentation skills. Excellent in written and spoken English.
- Must be proficient in MS Office
WORKING CONDITIONS
- Must be willing to work in Ortigas, Pasig (hybrid set-up).
