Join us as an
Amazon PPC Specialist and play a pivotal role in ensuring brand growth within the Amazon marketplace.
Role Overview:
We are seeking an Amazon PPC Specialist to join our dynamic and innovative team. As an industry leader on Amazon, we are committed to achieving unparalleled success on the Amazon platform. This role offers an exciting opportunity for a talented individual who possesses a deep understanding and a proven track record of driving results.
Key Responsibilities:
- Develop and implement strategic Amazon PPC campaigns to optimize product visibility, drive traffic, and increase sales
- Conduct keyword research, analyze market trends & identify growth opportunities
- Continuously monitor campaign performance, adjust bidding strategies & optimize ad placements to maximize return on investment (ROI)
- Utilize analytics tools to track key performance metrics, generate insightful reports & provide actionable recommendations to improve campaign performance
- Stay up-to-date with the latest trends & changes in Amazon's advertising algorithms, policies & best practices
- Collaborate with cross-functional teams, including marketing, sales & product management, to align PPC strategies with overall business objectives
- Conduct competitor analysis to identify strengths, weaknesses & opportunities
- Stay informed about industry trends, emerging technologies & innovations to enhance PPC strategies & maintain a competitive edge
Required Experience:
- Strong analytical skills & experience with data-driven decision-making
- Excellent knowledge of keyword research tools, bid management software & analytics platforms
- Proven ability to optimize campaigns to drive revenue growth & achieve KPI targets
- Strong communication skills & the ability to work collaboratively in a fast-paced, team-oriented environment
Preferred Qualifications:
- Prior proven experience managing and optimizing Amazon PPC campaigns
- Familiarity with Amazon PPC ad types including Sponsored Products, Sponsored Brands, Sponsored Displays & DSP
- Prior experience in Amazon Seller Central
- Experience using Scale Insights or other PPC Management tools
- Proficient in using Data Dive for keyword research and PPC Campaign creation
What You'll Bring to the Team:
- Data-Driven Insight: A sharp analytical mind that can dissect campaign performance data, turning complex metrics into actionable strategies that drive results and maximize ROI
- Strategic Expertise: Proven ability to craft and execute comprehensive PPC strategies that align with broader business objectives, ensuring sustained growth and market competitiveness on Amazon
- Industry Savvy: Deep knowledge of Amazon's ever-evolving advertising landscape, enabling you to stay ahead of trends, adapt to algorithm changes, and implement best practices that keep our campaigns at the forefront
- Collaborative Spirit: Strong communication skills and a collaborative mindset, enabling seamless coordination with cross-functional teams to achieve shared goals and enhance overall campaign performance
- Continuous Improvement: A commitment to staying informed about the latest tools, technologies, and innovations in the PPC space, continuously refining your approach to deliver superior results
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