Company Description
Eva is a tech company and solutions provider that combines an Integrated AI platform and ex-Amazonian expertise to optimize traffic, conversion, availability, and profit margins for eCommerce sellers. With an integrated suite of tools, management services, and 3PL fulfillment services, Eva helps sellers sell smarter, faster, and more profitably on various platforms, including Amazon, Walmart, Wayfair, Etsy, and Faire.
Role Description
This is a full-time remote role for an Amazon PPC Specialist at Eva. The Amazon PPC Specialist will be responsible for managing and optimizing pay-per-click (PPC) campaigns on the Amazon platform. They will analyze campaign performance, conduct keyword research, create and manage ad campaigns, and monitor and report on campaign metrics. The Amazon PPC Specialist will also collaborate with the Brand Management and SEO teams to develop PPC strategies and stay updated on industry trends and best practices.
Duties/Responsibilities:
- Own advertising performance for an assigned set of clients.
- Assist Brand Manager in leading client engagements and strategy discussions.
- Understand client business goals, set and execute a strategy that aligns with their priorities.
- Help clients plan and develop a budget and then deliver campaigns according to KPIs agreed to with the client.
- Develop keyword research during the campaign creation process.
- Work closely with our account management and sales teams to maximize the client's business performance and quickly identify and resolve any issues.
- Managing keyword selection and optimum bid levels across available advertising options.
- Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights.
- Frequent and professional client interaction via email, phone, and in-person (sometimes).
- Stay up to date on best practices for selling on Amazon and assist in training other team members,
- Have regular online meetings with the customers.
Qualifications
- Bachelor's degree in a related field
- Minimum 2 years or more experience working as a PPC Specialist, Digital Marketing Specialist, Ads Specialist, Performance Marketing Specialist, Marketing Data Analyst, Marketing Analyst, Account Specialist etc. is preferred.
- Experience with Google Ads, Facebook Ads, Google Analytics, Google Tag Manager is a PLUS.
- Assist cross-functional teams, with data investigations and analysis,
- Ability to build comprehensive sales strategies via paid advertising
- Data driven analytical thinking, monitoring & optimization skills.
- Will be able to adapt to flexible working hours to be able to attend assigned customer meetings,
- Mastery of MS Office, with advanced Microsoft Excel skills - creating pivot tables, v-lookups, and graphs
- Good command of both written and spoken English,
Relevant skills and qualifications that would be beneficial include familiarity with Amazon Seller Central, knowledge of SEO strategies, experience in e-commerce or retail, and proficiency in using PPC tools and software.
