Key Responsibilities
Develop and implement comprehensive advertising strategies aligned with company goals.
Conduct market research to identify target audiences and industry trends.
Lead the conceptualization and execution of creative advertising campaigns across various channels.
Collaborate with content /creative teams to produce compelling visuals, copy, and multimedia content.
Manage advertising budgets, ensuring optimal resource allocation and cost-effective placements.
Oversee multiple advertising projects, ensuring timely and within-budget delivery.
Manages end-to-end the out of home collaterals such as billboards, bus ads, MRT ads including contract management, renewal of materials, and securing permits
Manages all paid print advertisements and advertorials
Manage online advertisements such as but not limited to display ads, google display network, and SEM
Handle events such as on-ground activations and/or booth setup in conferences and/or schools
Key Capabilities/Experience
With 7-10 years of experience in Marketing with at least 5 years of extensive experience running 360 marketing campaigns
Must have at least 5 years of experience in above-the-line and performance marketing
Must have excellent project management skills and strategic planning experience including budget management
Proficiency in conducting and interpreting market research to identify target audiences and market trends.
Minimum Qualifications
Ability to apply insights to improve campaign effectiveness.
Ability to stay updated with industry trends and adapt to changes in the advertising landscape.
Flexibility to adjust strategies based on feedback and performance metrics.
Strong presentation skills with a growth mindset
A problem solver with critical thinking
A team player and thinks two steps ahead
