Job Title: Part-time Email and SMS Marketing Specialist
Working Hours: TBD
About Us:
We empower nonprofits and charitable organizations to maximize their fundraising efforts through innovative marketing strategies. Our mission is to help our clients engage their supporters effectively and grow their donor base. We are seeking an Email and SMS Marketing Specialist to drive our campaign efforts and enhance donor engagement.
Role Overview:
The Email and SMS Marketing Specialist will be responsible for planning, executing, and optimizing marketing campaigns across email and SMS platforms. This role will play a critical part in enhancing communication with our clients supporters, driving donations, and improving overall campaign performance.
Key Responsibilities:
- Campaign Management: Develop, execute, and manage email and SMS marketing campaigns from conception through to delivery and analysis, ensuring alignment with organizational goals and donor engagement strategies
- Content Creation: Collaborate with the marketing team to create compelling and persuasive content for emails and SMS messages that resonate with target audiences and drive action
- Segmentation and Targeting: Utilize audience segmentation and targeting strategies to ensure personalized messaging that meets the unique needs of different donor segments
- Performance Analysis: Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates) and provide actionable insights to improve future campaigns
- A/B Testing: Implement A/B testing strategies to optimize subject lines, content, and timing, continuously enhancing campaign effectiveness
- Database Management: Maintain and update the email and SMS marketing databases to ensure accuracy and compliance with data protection regulations
- Integration: Work with the development team to integrate email and SMS marketing with other platforms and tools (e.g., CRM systems, donation platforms) to streamline processes and enhance data flow
- Trends and Best Practices: Stay updated on industry trends, best practices, and emerging technologies in email and SMS marketing to ensure innovative and effective campaign strategies
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in email and SMS marketing, preferably in the nonprofit or fundraising sector
- Proficient in email marketing platforms (e.g., Mailchimp, Constant Contact) and SMS marketing tools
- Strong understanding of marketing analytics and metrics, with the ability to interpret data to inform decisions
- Excellent written communication skills, with a knack for crafting engaging and persuasive messages
- Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously
- Knowledge of compliance regulations related to email and SMS marketing (e.g., GDPR, CAN-SPAM)
