Job Title:
Email Designer
Schedule:
At least 5 hours per month
Summary of the Role:
We are seeking a talented and creative Email Design. The ideal candidate will have a keen eye for design, strong HTML/CSS skills, and a deep understanding of email marketing best practices. As an Email Designer, you will be responsible for creating visually compelling and effective email campaigns that drive engagement and conversions. You will work closely with our marketing team to ensure that our email communications are on-brand, optimized for various devices and email clients, and aligned with our overall marketing strategy.
Key Responsibilities:
Email Template Design and Development:
- Design visually appealing email templates that align with our brand guidelines and marketing goals
- Develop responsive email templates using HTML and CSS that render well across different devices and email clients
- Ensure that email designs are compatible with major email platforms (e.g., Gmail, Outlook, Yahoo Mail) and mobile devices
Content and Visual Elements:
- Collaborate with the marketing team to understand the content and goals of each email campaign
- Create and integrate graphics, images, and other visual elements to enhance the email content and improve engagement
- Ensure that all visual elements are optimized for quick loading and high-quality display
Campaign Management:
- Assist in the development and execution of email marketing campaigns, including A/B testing of design elements
- Monitor email campaign performance and make recommendations for design improvements based on analytics and feedback
- Troubleshoot and resolve design-related issues that arise during the email deployment process
Quality Assurance:
- Conduct thorough testing of email templates to ensure they function correctly across different email clients and devices
- Verify that all links, images, and call-to-action buttons are working properly before deployment
- Review and proofread emails for accuracy, consistency, and alignment with brand messaging
Collaboration and Communication:
- Work closely with the marketing team, copywriters, and other stakeholders to ensure cohesive and effective email campaigns
- Provide creative input and feedback on email design and strategy during brainstorming sessions and project meetings
- Stay up-to-date with the latest email marketing trends, tools, and best practices
Requirements
Qualifications:
- Experience: Proven experience in email design or a similar role, with a portfolio showcasing your email design work
- Technical Skills:
- Proficiency in HTML and CSS for email design
- Experience with email marketing platforms specifically Klaviyo and design tools (e.g., Adobe Creative Suite, Figma)
- Familiarity with email design best practices, including responsive design and deliverability optimization
- Design Skills:
- Strong visual design skills with attention to detail and a creative approach
- Ability to create engaging and effective email layouts that drive user action
- Soft Skills:
- Excellent communication and collaboration skills
- Strong problem-solving abilities and attention to detail
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
Preferred Qualifications:
- Experience with JavaScript or other scripting languages for advanced email functionality
- Knowledge of email marketing analytics and reporting tools
- Familiarity with GDPR and other email compliance regulations
