Job Title: SEO Specialist
Salary Range: $900-1300/month
Work hours: 9AM - 5PM Pacific Time, Monday through Friday, with weekends off (subject to change if necessary).
We are looking for an SEO Specialist to optimize our website and content.
Responsibilities:
- Optimize and update all site/page metadata
- Identify and map keywords to guide content development strategy
- Conduct reporting and analytics, including data analysis and creating monthly performance reports
- Collaborate with the Marketing team to develop and promote impactful SEO content based on trends and research
- Work with the Engineering team to fix crawl errors, core web vitals, and other technical SEO needs
- Identify opportunities to enhance search engine visibility
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
- Research and implement search engine optimization recommendations
- Perform ongoing keyword discovery, expansion, and optimization
Requirements:
Education and Experience:Bachelor's degree in Marketing, Business, Communications, or a related fieldProven experience as an SEO Specialist or similar roleIn-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Moz)Technical Skills:Strong understanding of SEO, search engine algorithms, and ranking methodsProficiency in HTML, CSS, and JavaScript as they relate to SEOExperience with technical SEO tasks such as fixing crawl errors and optimizing core web vitalsExperience working with Contentful or similar CMS Content and Keyword Optimization:Ability to identify and map keywords to guide content development strategySkilled in optimizing and updating site/page metadataProficiency in performing ongoing keyword discovery, expansion, and optimizationAnalytical and Reporting Skills:Strong analytical skills to monitor and analyze SEO performanceExperience in creating and presenting monthly performance reportsAbility to use data to inform and adjust SEO strategiesCollaboration and Communication:- Excellent collaboration skills to work with the Marketing team on developing and promoting impactful SEO content
- Ability to work with the Engineering team to address technical SEO needs and implement recommendations
- Strong written and verbal communication skills
- Strategic Planning:
- Experience in identifying opportunities to enhance search engine visibility
- Ability to recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
- Skilled in researching and implementing search engine optimization recommendations
Additional Qualities:
- Up-to-date with the latest SEO trends, tools, and best practices
- Strong problem-solving skills and attention to detail
- Ability to manage multiple projects and prioritize tasks effectively
Tools to use:
- Contentful
- Google Analytics
- SEMrush
- Moz
- HTML
- CSS
- JavaScript
